Marketing Holistics

Everything Matters

Moore’s Law | Internet Marketing | Required Reading

Moore’s law defines a trend in the computing hardware industry. Gordon E. Moore, co-founder of Intel described the exponential increase in the number of transistors that can be placed inexpensively on an integrated circuit – the amount doubled approximately every two years and continues to do so. Eventually nano technologies may halt this trend but for now we are still surrounded by technological innovation growing at an accelerated pace.

NPR just introduced a new segment of All Things Considered called All Tech Considered. Yesterday, they  discussed cellular phone applications. The intro made this point…by the time you can understand and deploy technology labeled with a new ACRONYM…the technology has already changed…maybe not quite that fast but you get the picture. Processing speed, memory capacity, and even the number of pixels in digital cameras comply with Moore’s Law and technology innovation still grows at an accelerated pace. I, of course, say “make the wave don’t wait for it.”

    Innovation | Adaptation | Marketing

Innovation | Adaptation | Marketing

Internet Marketing is also influenced by Moore’s Law. Consider SEOMoz’s continuous contributions and willingness to share knowledge with colleagues in the field of internet marketing. Early in October, this innovative organization introduced Linkscape, a robust link intelligence tool. I correctly predicted a significant upward spike in their October 2008 traffic. When a company “gets it right” it shows! SEOMoz is a very savvy internet marketer – they embrace rapidly evolving technology – indeed, they produce it.

I prefer having the latest and best tools in an easy to access interface and find it inefficient to hop from website to website to website to get all the necessary actionable insights when developing the best strategy for a client. Yet, sometimes you simply must switch lenses. Workflow is very important. In Photography, it is also important to view the same information from varying perspectives. It is easy to create new perspectives – just change lenses- shift your position and a good camera will reward you with a compelling picture.

Internet Marketing should work the same way. Selecting the “right” internet marketing agnecy, one that instinctively and intentionally embraces Moore’s Law can put your organization at the start of the curve, not at the end. Even if innovation is not a core component of your marketing strategy, entrusting your internet marketing campagin to a Moore’s Law compliant firm makes good business sense. Organization’s like SEOMoz utilize/produce the best tools with creative perspectives.

By the way, I couldn’t help but notice that NPR is listed as an SEOMoz Client. Testimonials, References, and Case Studies should be required reading matter.

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November 11, 2008 - Posted by | internet marketing | , , , , , , , ,

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